SUPERMARKET giant Tesco has struck a deal with Dixons Carphone to begin trialling Currys PC World outlets in its biggest stores.
Britain’s largest grocer said the partnership would lead to two Currys PC World outlets opening in Tesco Extra stores, as it looks to offer “the best possible range of services”.
The first concession is slated to open in July at the Tesco Extra store in Milton Keynes, with a second being launched in August at the Weston Favell Extra store in Northampton.
The outlets will sell a range of Currys PC World products, including televisions, computers, white goods and accessories.
They will also offer laptop repairs, advice and comparison services, allowing customers to switch broadband and energy providers.
The moves comes after rival Sainsbury’s delved further into the electrical goods market when it sealed a £1.4 billion takeover of Argos owner Home Retail Group last year.
In April, Tesco confirmed that it was axing 24-hour opening in more of its stores, with changes affecting 3,000 jobs.
In the same month, Tesco announced that it was selling its optician business to Vision Express.
The deal meant that Tesco’s network of 200 in-store opticians are no longer run or owned by the retailer.
Matt Davies, UK chief executive of Tesco, said: “We’re always looking at ways to offer our customers the best possible range of services in our stores.
“We think this is a winning combination for customers and look forward to opening the first outlet in our Milton Keynes store in July.”
Katie Bickerstaffe, UK and Ireland CEO of Dixons Carphone, said: “Customers tell us they want to pick up the latest electrical products conveniently and at competitive prices, with expert advice and from someone they trust to keep them working seamlessly.
“This trial gives them all of this during a weekly grocery shop, which we hope they will enjoy.”